Website Design & Development
Build a Website That Closes, Not Just Impresses
We design, build, and keep optimizing sites for ambitious medium-sized businesses — and we hold every page to one standard: does it move revenue? Best-in-class service delivered through our proven packages, built by a U.S. team on AI tools we use on our own site first.
100% U.S.-based team No outsourcing $13M+ in client revenue growth No contracts
You Already Paid for the Traffic. The Site Decides What It's Worth.
Every visitor on your site got there because something cost you money — an ad, a piece of content, a year of SEO, a sales rep's follow-up email. That spend is already gone by the time someone lands on the page. What happens in the next few seconds decides whether it was an investment or a donation.
This is why an underperforming site is the most expensive problem on this list and the least visible. Nothing breaks. No alert fires. The traffic report looks the same as last month. The revenue just isn't there, and the natural conclusion — "we need more traffic" — sends more money through the same leak.
The usual culprits are unglamorous. A hero section that describes the company instead of the buyer's problem. A three-second load on mobile, where most of your traffic actually is. A quote form with eleven fields. Navigation built around your org chart. A page nobody has touched since launch because the CMS makes edits a developer ticket.
None of these are design problems. They're revenue problems that happen to be wearing a design.
If the site is simply years behind the business, that's a website redesign — and the part that keeps most companies stuck is the fear of losing rankings, which is a mapping problem rather than a mystery.
Our Approach
Sites Built Around the Buying Decision
Strategy, design, development, and QA all happen here. No outsourced front-end, no overnight handoff to a shop you will never speak to. The person who wrote your page structure is the person you can ask about it.
We run our own site on the same stack we sell — performance monitoring, content gap analysis, and conversion tracking that flags a drop before your monthly report would. Eating our own dogfood is not a slogan here; it is how the tools got good.
Every build starts by naming the conversion event that matters and works backward. We will happily make it beautiful. We will not call it finished because it is beautiful.
We can build and run the site, hand your team the tools and get out of the way, or split it — we build, your marketer edits. Whichever you choose, it is the same point balance and the same team.
What's Included
A Site That Ships, Ranks, and Keeps Improving
Wireframes and page structure built around the decision a buyer is actually making, not around a template. Every page has one primary action, and everything above the fold earns it.
Core Web Vitals treated as a revenue metric, because that is what they are. Image pipelines, script discipline, and a build that stays fast on a phone on a bad connection — which is the condition most of your visitors are in.
Clean URL structure, semantic markup, schema, internal linking, and crawlability handled at build time instead of retrofitted six months later by whoever inherits the site. This is where a site quietly wins or loses years of organic growth.
Shopify and headless builds, complex catalogs, quote-to-order flows, and the unlovely B2B realities — customer-specific pricing, approval steps, reorder paths — done properly instead of forced into a consumer template. More on B2B websites.
Your marketing team edits pages, publishes posts, and swaps offers without a developer ticket. If updating the site requires us, we designed it wrong.
The site is not a project that ends. Monthly planning and optimization until your goals are met: page speed, form performance, new landing pages for new campaigns, and a running list of what to fix next in priority order.
Explore the Cluster
Website Work, in Detail
Nine areas the pillar summarizes and these pages cover properly.
Website Redesign
Redesign the site and keep the rankings — URL mapping and redirect strategy before design begins.
B2B Websites
Quote-to-order, tiered pricing, distributor portals, and spec libraries.
Website Audit
A free technical, conversion, and search review with a prioritized fix list.
E-commerce
Store revenue mechanics — catalog structure, product pages, cart and checkout leakage.
Shopify
Shopify and Shopify Plus builds — themes, checkout, app rationalization, migrations.
Landing Pages
Single-purpose campaign destinations that match the ad that sent the visitor.
CMS Migration
Move platforms without losing ground — content mapping, redirects, and a rollback plan.
Site Speed
Core Web Vitals treated as a revenue metric, measured on real devices.
Website Maintenance
Updates, monitoring, security, backups, and small fixes.
What Your Points Buy
Website Work, Priced in Points
Some of the ways clients spend points here:
Website Performance Audit — 6 points.
Technical, conversion, and search review with a prioritized fix list.
Landing Page Build — 8 points.
One campaign page, designed, built, and tracked.
Multi-Page Website Build — 40 points.
A full site, typically run as a project across two months of your balance.
CMS Migration — 20 points.
Off a platform that's holding you back, without losing rankings.
Site Maintenance & Performance — 4 points/month.
Updates, monitoring, speed, and small fixes.
A 20-point Starter month can carry ongoing SEO and a landing page build. A site rebuild usually means concentrating a larger balance for a month or two, then dropping back to maintenance and growth work.
Reallocate them next month if your priorities change.
How It Works
From Audit to Live, Without the Six-Month Drift
Discovery & Strategy — week one
We audit what you have, name the conversion events that matter, map the pages required to support them, and agree the point allocation. You get the plan in writing before anything is designed.
Design, Build & QA — weeks two through six
Wireframes, then design, then build, with review gates you actually control. A landing page moves faster than this; a full e-commerce build takes longer. We'll give you a real date, not an optimistic one.
Launch & Compound — ongoing
We ship, watch the numbers, and keep working. Conversion and speed improvements typically show inside the first 30 days; organic gains from the new architecture build over three to six months as pages are indexed and earn authority.
Then it keeps going, because conversion rate optimization on a good site is where the compounding actually happens.
Proof
Results That Speak for Themselves
" DMS transformed our online presence and tripled our leads within six months. "
Mateo Tinajero
CEO, Tinajero Studios 3D
Is This a Fit?
Who This Is Built For
This is built for you if:
- You're a $5M–$15M company and your site hasn't kept pace with the business
- You're spending on ads or SEO and suspect the site is the bottleneck
- Your team can't update pages without a developer
- You want one U.S. team accountable for the site and what drives traffic to it
This isn't the right fit if:
- You want the cheapest possible build and no ongoing relationship
- You need a one-page brochure site and nothing more
- You're not willing to change a page because leadership likes the current hero
- You want an offshore build at an offshore price — we don't compete there and won't pretend to
Common Questions
What Executives Ask Before a Rebuild
How long does a website build take?
A landing page ships in one to two weeks. A standard multi-page site runs six to eight weeks from kickoff. E-commerce depends almost entirely on catalog complexity and integrations — we'll scope it honestly on the audit call rather than quote you a number we'd have to walk back.
Will a redesign hurt my search rankings?
It can, and that's exactly why architecture and redirects are handled at build time by the same team that does our SEO work. We map every existing URL before launch. Done properly, a rebuild usually lifts organic performance rather than denting it.
Do I need a full rebuild or just a refresh?
Often just a refresh. If the foundation is sound and the problem is messaging, speed, and conversion paths, we'll say so — that's a much smaller point spend and a faster result. The audit tells us which conversation we're having.
Can my team update the site afterward?
Yes, and that's a design requirement, not an add-on. If your marketer can't publish a post or swap a hero offer without calling us, we built it wrong.
How do points work for something as large as a website?
Larger builds are project-priced in points and typically run across two months of your balance. Your account manager maps it out before you commit, so you know exactly what the build consumes and what is left for other work.
Who owns the site when we're done?
You do — code, content, domain, and accounts. No hostage hosting, no proprietary CMS you cannot leave.
Stop Paying for Traffic Your Site Can't Convert
The audit is free, takes 30 minutes, and ends with a written list of what's costing you conversions — ranked by what to fix first. You keep the list either way.
Veterans: 40% off all services through December 31, 2026. Mention you served — no code needed.