Signature Coins
Want to turn a dated brand into an industry leader? We took SignatureCoins.com from an ‘80s vibe to a 500% + profit surge with a modern brand and 300+ SEO-optimized pages—find out how we slashed their ad spend while boosting growth.
Let’s dive into how we helped SignatureCoins.com and the Signature Promotional Network skyrocket their growth and profits.
First, a quick intro to the players. We’re Diligent Marketing Solutions, your all-in-one marketing partner for small to mid-sized businesses looking to dominate online. With our points-based subscription, we handle everything—web design, SEO, social media, product campaigns, you name it—so you can focus on what you do best.
Enter SignatureCoins.com and the Signature Promotional Network, a company specializing in custom challenge coins, patches, pins, and more. When we met them, they were stuck in the ‘80s—think an 8-page WordPress site with a basic form, barely any analytics, and a brandmark that screamed outdated. They were spending a fortune on ads but seeing little return, and their financials were, well, pretty stale.
Here’s the thing: the promotional goods market is competitive, and Signature needed to stand out. They had a great product lineup, but their online presence wasn’t doing them any favors. They wanted to modernize, grow their audience, and boost profits—without breaking the bank.
The Challenge: A Digital Overhaul to Match Their Vision
SignatureCoins.com needed a total glow-up. Their website was tiny and clunky, their branding felt like a relic, and their ad spend— of about $100k a month—wasn’t delivering. They reached out to us to rethink their entire digital experience, simplify their complex product customization process, and build a search engine presence that would pull in the right customers. Oh, and they wanted to see real growth in their bottom line.
Our Approach: A Fresh Brand, A Killer Site, and Smart Growth
Using our points-based system, we allocated 20 monthly points to tackle branding, web design, SEO, product development, and marketing campaigns. Here’s how we brought SignatureCoins.com into the modern age.
A Brand That Pops—With or Without the Name
We started with their brandmark. The goal? Something memorable, simple, and bold enough to stand alone. We designed a sleek, modern logo that captured their vibe—think a stylized coin with clean lines and a subtle nod to their promotional roots. It’s the kind of mark that makes you feel proud to slap it on every product.
A Mobile-First Site That Sells
Next, we rebuilt their website with a mobile-first mindset. We simplified their product customization process, making it a breeze for customers to design their own coins, patches, and pins. We added 300+ pages—product pages, blogs, FAQs, landing pages, quote forms, and custom product builders—to reduce friction and boost conversions. Using tools like Hotjar, Google Analytics 4, Google Tag Manager, Google Search Console, JSON+LD structured data, product schema, Google My Business, and SEMrush, we optimized every page for search engines. The result? They now rank in positions 1 to 3 for 190 top terms like “custom challenge coins” and “personalized pins.”
SEO That Brings in the Right Crowd
We didn’t stop at site structure. We created search engine landing pages targeting the best terms, types, and uses for their products—everything from “custom patches for events” to “challenge coins for military.” With optimized content and use cases, we made sure their audience could find them easily, driving organic traffic through the roof.
New Products, New Campaigns, Endless Growth
We worked with Signature to launch exciting new products: laser-engraved customizable coins, custom color enamel options, oversize coins, 3D coins, game coins, and even custom Christmas ornaments. For their sister brand, SignaturePins, we rolled out trading pins. Each product got its own omnichannel campaign—think custom graphics, YouTube videos, blogs, and social media posts that educate and entertain. We set up targeted funnels with reporting to track every step, ensuring their audience felt both informed and inspired.
Smarter Ad Spend for Bigger Wins
Finally, we tackled their ad spend. By optimizing their campaigns and focusing on high-ROI channels, we slashed their monthly budget from $140k to $80k—80% on Google Ads, 20% on social media. With social messaging that matched their funnels, we drove a 15-30% month-over-month growth for 18 months straight.
The Results: 720% Profit Gains and Counting
The numbers speak for themselves. SignatureCoins.com saw a 720% increase in gross profits, with annual recurring revenue jumping 25% to 40% year over year for 5+ years. Their revamped brand and website turned them into a leader in the promotional goods industry, and they’re loving the feeling of thriving online. Just like Signature, you can imagine the confidence of dominating your market with a digital presence that works.
Why This Matters for You
This project showed us the power of a total digital transformation. By blending a memorable brand, a user-friendly site, smart SEO, and targeted campaigns, we helped SignatureCoins.com connect with their audience and skyrocket their growth. We also learned how much their customers value simplicity—our streamlined customization process made all the difference.
Looking ahead, we’re planning to add interactive 3D product previews to their site and explore new markets for their custom products. The promotional goods space is evolving, and we’re here to keep Signature ahead of the game.
Our work with SignatureCoins.com isn’t just about a better website—it’s about creating a platform that makes their business unstoppable. Ready to transform your brand like they did? Request your free customized marketing plan now and let’s make your business shine!