Signature Coins

Let’s dive into how we helped SignatureCoins.com and the Signature Promotional Network achieve a new level of digital growth and brand recognition.

First, a quick intro to the players. We’re Diligent Marketing Solutions, your all-in-one marketing partner for small to mid-sized businesses looking to excel online. With our points-based subscription, we handle everything—web design, SEO, social media, product campaigns, and more—so you can focus on what you do best.

SignatureCoins.com and the Signature Promotional Network specialize in custom challenge coins, patches, pins, and related products. When we began our partnership, their digital presence was ready for a refresh—an older site, limited analytics, and branding that no longer reflected their quality or ambition. Their advertising investments weren’t delivering the results they wanted, and there was clear opportunity to modernize and grow.

The promotional goods market is highly competitive, and Signature needed a digital presence that matched their strong product lineup. They were ready to modernize, expand their audience, and boost profitability with a more effective online strategy.

The Challenge: A Digital Overhaul to Match Their Vision

SignatureCoins.com needed a comprehensive digital transformation. Their website was due for a rebuild, their branding needed new energy, and their marketing investments required better returns. They asked us to reimagine their digital experience, streamline their product customization process, and build a search engine presence that would attract high-value customers—all with a focus on measurable business growth.

Our Approach: A Fresh Brand, A Modern Site, and Sustainable Growth

Using our flexible points-based system, we prioritized branding, web design, SEO, product development, and marketing campaigns. Here’s how we brought SignatureCoins.com into the modern age.

A Brand That Pops—With or Without the Name

We began with a brand refresh. The goal was a memorable, simple, and bold logo that could stand on its own. We designed a sleek, modern mark that captured their core identity—a stylized coin with clean lines and a nod to their promotional expertise. The result is a brand that looks great on every product and digital touchpoint.

A Mobile-First Site That Sells

Next, we rebuilt their website with a mobile-first approach. We streamlined the product customization process, making it easy for customers to design coins, patches, and pins. We expanded the site with hundreds of pages—product details, blogs, FAQs, landing pages, quote forms, and custom product builders—reducing friction and increasing conversions. Leveraging industry-standard analytics and SEO tools, we optimized every page for search engines, helping SignatureCoins.com achieve top rankings for key industry terms.

SEO That Brings in the Right Crowd

We went beyond site structure, creating landing pages that targeted the most valuable search terms and use cases for their products—everything from “custom patches for events” to “challenge coins for military.” With optimized content and relevant use cases, we made it easy for their audience to find them, driving a significant increase in organic traffic.

New Products, New Campaigns, Endless Growth

We collaborated with Signature on new product launches, including customizable coins, enamel options, oversize and 3D coins, game coins, and custom ornaments. For their sister brand, SignaturePins, we supported the rollout of trading pins. Each product received a multi-channel campaign—custom graphics, videos, blogs, and social media content that informed and engaged their audience. We set up targeted marketing funnels and reporting to track user engagement and campaign effectiveness.

Smarter Ad Spend for Bigger Wins

We optimized their digital advertising strategy, focusing on high-ROI channels and refining campaign performance. By reallocating their budget across digital platforms and aligning social messaging with their marketing funnels, we helped SignatureCoins.com achieve sustained month-over-month growth and improved marketing efficiency.

The Results: Significant Profit Gains and Industry Leadership

The transformation delivered measurable results. SignatureCoins.com experienced a dramatic increase in profitability and recurring revenue, establishing themselves as a leader in the promotional goods industry. Their refreshed brand and website have empowered them to thrive online and expand their reach. Like Signature, you can imagine the confidence that comes from dominating your market with a digital presence that delivers.

Why This Matters for You

This project demonstrates the impact of a comprehensive digital transformation. By combining a memorable brand, a user-friendly site, effective SEO, and targeted campaigns, we helped SignatureCoins.com connect with their audience and achieve sustainable growth. We also learned that customers value simplicity—our streamlined customization process made a real difference.

Our work with SignatureCoins.com is about more than a new website—it’s about building a platform for unstoppable business growth. Ready to transform your brand? Request your free customized marketing plan and let’s make your business shine!