All About Challenge Coins: A Brand That Invites Creativity and Growth

Looking to see how a solid business can become even better? Let’s dive into how we gave All About Challenge Coins a fresh brand and a digital experience that boosted their revenue by 35%.

Let’s unpack how we helped All About Challenge Coins shine with a memorable brand and a user experience that keeps customers coming back.

First, a quick intro to the players. We’re Diligent Marketing Solutions, your all-in-one marketing partner for small to mid-sized businesses ready to grow online. With our points-based subscription, we cover everything—branding, web design, content marketing, email campaigns, and more—so you can focus on what you do best.

Now meet All About Challenge Coins, a solid business that’s always been great at the fundamentals: real people delivering real service for your commemorative needs. When we started working with them, they were already awesome at what they did—crafting custom challenge coins that celebrate special moments. But their brand and digital presence? They needed a little love to match their consistently great service and product. They wanted a memorable brand, a simple user experience, and a way to invite customers to experience their quality firsthand.

The Challenge: A Brand That Matches Their Heart

All About Challenge Coins had the heart and the service down, but their brand didn’t reflect their vibrant spirit. Their website was functional but not inviting, and they weren’t fully capitalizing on their customer base for re-orders and referrals. They needed a brand that spoke quality and creativity, a streamlined digital experience, and a strategy to grow their revenue from $3,725,600 to new heights. Spoiler: we got them to $5,052,095 in a year.

Our Approach: A Fun Brand and a Seamless Experience

Using our points-based system, we allocated 20 monthly points to tackle branding, web design, content marketing, email and SMS campaigns, and social media. Here’s how we made All About Challenge Coins a standout in the commemorative space.

A Brand That’s Instantly Recognizable

We started with a brandmark that would turn heads. After exploring several designs, we landed on a winner: a graphic “pin” symbol nestled within a double “AA” logo. It was simple, bold, and screamed creativity. We paired it with a memorable orange color, testing it across print, web, light, and dark backgrounds to ensure it popped everywhere. The result? A brand that makes you feel proud to celebrate your moments with All About.

A Website That Welcomes Creativity

With the new brand in place, we revamped their website to match. We designed custom forms, a mobile customer portal, and updated their social media profiles to reflect the all-new All About. The site was built to be simple and inviting, encouraging users to explore their products and start designing their own challenge coins with ease. We wanted their customers to feel the thrill of creating something special, and the new design delivered.

Content That Engages and Converts

We organized new content sections and updated their blogs for better content marketing, focusing on topics that their audience cares about—like the history of challenge coins and ideas for custom designs. We also refreshed their customer-facing branded designs for quotes, email marketing, proof sheets, YouTube video marketing, and social media video shorts. This gave their marketing a cohesive, professional look that invited creativity at every touchpoint.

Re-Orders and Referrals That Drive Growth

To capitalize on their existing customers, we fine-tuned the user experience around re-orders and referrals. We launched email and SMS marketing campaigns that made it easy for customers to reorder their favorite coins or refer friends. This strategy paid off big time, leading to a 35% year-over-year revenue growth, from $3,725,600 to $5,052,095. Their customers loved the personal touch, and All About loved the growth.

Modern Visuals That Wow

We modernized their visualization process by using user-generated content and custom 3D models. We developed a fine-tuned 3D modeling process specifically for All About, allowing customers to see their designs come to life before ordering. This added a layer of excitement and confidence to the buying process, making it easier for customers to say “yes” to their creations.

The Results: 35% Growth and Happy Customers

The numbers tell the story. All About Challenge Coins saw a 35% revenue increase, jumping from $3,725,600 to $5,052,095 in just one year. Their new brand and digital experience resonated with their audience, driving more re-orders and referrals. The updated visuals and user experience made customers feel confident and excited to create with All About. Just like them, you can imagine the joy of watching your business thrive with a brand that truly connects.

Why This Matters for You

This project showed us the power of blending a fun, inclusive brand with a seamless user experience. By focusing on a recognizable brandmark, a user-friendly website, and smart re-order strategies, we helped All About Challenge Coins grow while keeping their customers at the heart of everything. We also learned how much their audience loves interactive visuals—the 3D modeling process was a game-changer.

Looking ahead, we’re planning to add more interactive design tools to their site and expand their social media presence with customer spotlight campaigns. The commemorative space is all about celebrating moments, and we’re here to keep All About leading the way.

Our work with All About Challenge Coins isn’t just about a better brand—it’s about creating an experience that makes their customers feel inspired and their business unstoppable. Ready to elevate your brand like they did? Request your free customized marketing plan now and let’s make your business shine!