Graphic Design
Design That Keeps Up With the Calendar
Campaign assets produced on a predictable monthly cadence, on-brand every time, without a quote for every request. 5 points per asset set, U.S.-based designers, and no scoping conversation before a social graphic gets made.
100% U.S.-based team No outsourcing $13M+ in client revenue growth No contracts
The Campaign Was Ready Tuesday. The Graphics Arrived the Following Thursday.
Design is rarely the reason a company's marketing is bad. It's frequently the reason the marketing is late, and late marketing is the same thing as worse marketing with extra steps.
The pattern is familiar. Your marketer has a campaign ready to go and needs six assets. The freelancer who knows your brand is booked for two weeks. The agency needs a scope and a quote before anyone opens a file. So the campaign either waits, or somebody builds it in Canva at 11pm and it goes out looking not quite right — and that "not quite right" is now representing the company you just spent twenty points building a brand for.
Multiply by every campaign, every quarter. The compounding cost isn't the design fees. It's the launches that slipped, the tests you didn't run because setting them up needed assets, and a brand system that erodes one rushed exception at a time.
The underlying problem is that most design is bought per project, and per-project buying introduces a negotiation before every single piece of work. For anything you need continuously, that's the wrong purchase shape.
Our Approach
Bought Like a Utility, Not Like a Project
An asset set costs 5 points. You know that before you ask, which means you can plan a quarter's production without a single scoping call. This is the entire reason the points model exists and design is where it's felt most.
The same U.S.-based people every month, working from your guidelines. Consistency is a staffing decision before it's a design decision — a rotating pool of contractors cannot produce a coherent system no matter how good the brief is.
Work is planned monthly against your campaign calendar rather than reacting to whatever came in this morning. Rush requests happen and we handle them; they just shouldn't be the operating model.
We produce everything, or we build the templates and your team produces the routine pieces while we handle what needs a designer. The hybrid split is the cheapest version and we'll recommend it when it fits.
What's Included
The Assets a Campaign Actually Needs
Post graphics, story and reel frames, carousels, and profile assets sized natively per platform. Built for the placement rather than cropped into it — see social media for how the calendar drives this.
Display, paid social, and retargeting sets built as variations for testing, not as single executions. Creative testing needs volume and a single beautiful ad is not a test.
One-pagers, decks, case study layouts, spec sheets, proposals, and the leave-behinds your team actually hands to people. The most-used and least-designed material in most companies.
Headers, banners, landing page imagery, and the recurring pieces a campaign needs to look finished.
Trade show graphics, signage, packaging, and print collateral — produced to real print specifications, which is where most non-specialist design quietly fails.
Editable templates for the pieces your team should be able to make without us. We'd rather hand you the recurring work and spend our points on what needs a designer.
What Your Points Buy
Design, Priced in Points
Graphic Design Set (5 assets) — 5 points.
The core unit. A campaign's social set, an ad variation set, or a collateral piece with its variants.
Motion Graphic (15–30s) — 8 points.
When static will not carry it. Longer-form work lives on <a class="text-primary underline" href="/services/video-production/">motion graphics and video</a>.
Brand Guidelines Document — 13 points.
If you do not have a system yet, this comes first — see <a class="text-primary underline" href="/services/brand-design/">brand design</a>.
A 40-point Momentum month commonly carries two to three asset sets alongside SEO and social, which for most companies is a full campaign's production.
Reallocate them next month if your priorities change.
How It Works
Onboarding Once, Then a Monthly Rhythm
Brand Onboarding — week one
We absorb your guidelines, files, and existing assets. If there's no system to work from, that's a brand design conversation first — producing against a system that doesn't exist just makes inconsistency faster.
Calendar & First Set — weeks two and three
We map production against your campaign calendar and deliver the first set. Two rounds of revision included, and the first month usually needs both while the working relationship calibrates.
Monthly Cadence — ongoing
Planned production each month, with capacity held for the things that come up. By month two most clients stop briefing in detail because the designers know the brand.
Proof
Results We Can Point At
" DMS transformed our online presence and tripled our leads within six months. "
Mateo Tinajero
CEO, Tinajero Studios 3D
Is This a Fit?
Who This Is Built For
This is built for you if:
- Campaigns slip because assets aren't ready
- You have brand guidelines and they aren't being followed
- You're tired of scoping and quoting every small design request
- Your team is building marketing graphics in tools they shouldn't be
This isn't the right fit if:
- You need one logo — that's brand design, and it's a different purchase
- You have no brand system and don't want to build one
- Nobody internally can plan a campaign calendar a month ahead
- You want unlimited design for a flat fee — points are finite and we're honest about that
Common Questions
What Marketers Ask About Cadence
What exactly is an "asset set"?
Five related pieces — a campaign's social graphics, an ad set with its variations, or a collateral piece with its formats. Related work, produced together. Your account manager will tell you how a request maps to sets before it starts, never after.
What if we don't have brand guidelines?
Then start there. Producing against a system that does not exist just generates inconsistency more efficiently. Brand design is 20 points for the identity system, 13 for guidelines, and most clients do it once and then move here.
How fast is turnaround?
Planned work runs on the monthly calendar. Standard requests are typically three to five business days once a brief is in. Rush is possible and we would rather plan than rush — a predictable cadence is most of the value here.
How many revisions do we get?
Two rounds per asset set. In practice the first month uses both and later months rarely use either, because the designers stop needing to be told.
Can your designers work from our existing brand?
Yes. Onboarding in week one is exactly that — absorbing your guidelines and existing material so output is consistent from the first set.
Can we just get templates and do it ourselves?
Yes, and for routine recurring pieces we'll recommend it. We build the template system, your team runs the repetitive work, and your points go to what actually needs a designer.
Stop Scoping Every Social Graphic
The audit is free and takes 30 minutes. We'll look at what your campaigns need each month and tell you what a realistic cadence costs in points — and if the honest answer is that a template system would solve it, we'll say that.
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