Social Media Marketing
An Audience Is Only Worth What It Buys
We run social for medium-sized businesses the way we run every other channel — against a pipeline number. Best-in-class service delivered through our proven packages, by a U.S.-based team that writes in your voice because they actually speak your market.
100% U.S.-based team No outsourcing $13M+ in client revenue growth No contracts
Twelve Thousand Followers and Nobody Can Name a Deal
Social is the easiest channel to look successful in and the hardest to be honest about. Followers rise. Engagement gets reported. Somebody screenshots a good comment for the leadership deck. And when a CFO asks which of last quarter's deals came from it, the room goes quiet — not because the answer is zero, but because nobody built a way to know.
That gap has a specific cause. Most social programs are staffed to fill a calendar rather than to produce demand. The brief is "post consistently," so the content optimizes for the thing that's easy to measure, and what's easy to measure is attention. Attention is genuinely worth something — but only if there's a path from it to a conversation, and in most accounts there isn't one. No offer, no destination, no next step, no capture.
Meanwhile the real cost sits somewhere unexpected: your buyers are checking your profile. Not to be delighted — to see whether you're still operating, whether your last post was in March, whether the company they're about to sign with looks like a going concern. A neglected profile isn't neutral. It's a small, quiet reason to choose the other vendor.
Our Approach
Content With Somewhere to Go
The person writing your posts understands your market, your customers' vocabulary, and what your competitors sound like. Nothing is drafted offshore and localized. For a brand voice, this is the whole ballgame.
Performance analysis that tells you which themes actually drove profile visits and clicks, publishing infrastructure, and social listening that catches a conversation worth entering while it's still happening.
We report reach and engagement because they're diagnostics. We're judged on profile-to-site traffic, leads, and sourced pipeline. If a post format gets loved and produces nothing, we'll tell you and change it.
We run it, your team runs it on our tools, or we do strategy and creative while your team publishes and engages. That last split is the most common one for companies with someone in-house already.
What's Included
A Real Program, Not a Content Calendar
Which platforms your buyer is genuinely on, what each is for, and what success looks like on each. We'll usually recommend fewer platforms done properly over five done thinly — the most valuable thing we say in a first month is often which channel to abandon.
Written posts, graphics, and short-form video in a consistent voice. Built for the platform's native format rather than one asset resized five ways, because the resized one is visibly the resized one.
Scheduling, posting, monitoring, and responding. Comments and DMs get answered by someone who knows your business — which matters, because that's where a surprising number of inbound conversations actually start.
Every profile, bio link, and content series has a defined next step. This is the piece most programs skip and the reason most programs cannot be attributed.
For B2B especially, a founder's account outperforms the brand account almost every time. We ghostwrite, coach, or hand over the frameworks — whichever fits how much you want to be personally visible.
Monthly, showing what social contributed to traffic, leads, and revenue — alongside the engagement numbers, not instead of them.
What Your Points Buy
Social Work, Priced in Points
Social Media Management — 8 points/month.
Strategy, content, publishing, and community management across your chosen platforms.
Graphic Design Set (5 assets) — 5 points.
On-brand campaign graphics.
Short-Form Video Set (3 videos) — 13 points.
Built for vertical, captioned, made to survive a scroll.
Motion Graphic (15–30s) — 8 points.
For launches, announcements, and anything static can't carry.
Social Ads Management — 13 points/month.
Handled by our paid team — see <a class="text-primary underline" href="/services/paid-ads/">paid advertising</a>.
A 40-point Momentum month commonly runs social management, a video set, and design assets alongside SEO. Organic social and paid social work considerably better bought together than separately.
Reallocate them next month if your priorities change.
How It Works
A Month to Rhythm, a Quarter to Attribution
Audit & Strategy — weeks one and two
Where your buyers actually are, what your competitors are doing, what's worked and what hasn't, and the conversion paths that don't exist yet. Voice guidelines get written here so nothing sounds borrowed.
Build the Cadence — weeks three and four
Content pipeline running, first month's calendar approved, publishing and community management live. By day 30 the profile stops looking abandoned, which is the fastest-returning part of this work.
Optimize Toward Pipeline — month two onward
Formats and themes get scored on what they produce, not what they earn in likes. Attributable pipeline typically becomes visible around 60 to 90 days, once there is enough volume through the conversion paths to read.
Video is what moves this fastest on most accounts — see motion graphics and video.
Proof
Results We Can Point At
" DMS transformed our online presence and tripled our leads within six months. "
Mateo Tinajero
CEO, Tinajero Studios 3D
Is This a Fit?
Who This Is Built For
This is built for you if:
- Your profiles are stale and it's starting to cost you credibility in deals
- You post consistently and cannot connect any of it to revenue
- You want social integrated with paid and content, not run as a separate island
- You're willing to let a founder or a few employees be visible
This isn't the right fit if:
- You want follower growth as the goal and don't care where it comes from
- Nobody internally can approve a post inside a week
- You want us to post daily on five platforms on a Starter balance — that's thin work and we won't pretend otherwise
- You expect organic social alone to replace a demand-generation channel
Common Questions
What Executives Ask About Social
Which platforms should we be on?
Whichever ones your buyers use, which is usually fewer than you'd guess. For most B2B companies at your size that's LinkedIn plus one other. For B2C it depends entirely on the product. We'd rather do two properly than five thinly, and we'll say so even when it makes the engagement report smaller.
Will the content sound like us?
That's the point of a U.S.-based team writing it. We build voice guidelines from your existing material and interviews with your people before anything is published, and everything goes through your approval until you trust it. Most clients stop reviewing every post around month two.
Do we need to be on TikTok?
Probably not, and we won't push it because it's fashionable. If your buyer is there and the format fits your product, it's a strong channel. If not, that budget does more on video used elsewhere.
Is paid social included?
No — paid social is managed by our media buying team at 13 points a month and lives on the paid advertising side. They work together closely, and organic content is usually where the best-performing paid creative comes from.
How do you actually measure this?
Profile-to-site traffic, leads with social as a touchpoint, and sourced pipeline in your CRM. Engagement metrics are reported as diagnostics. If a format gets loved and produces nothing, we'll say so.
Who responds to comments and messages?
Your account team, in your voice, with escalation rules agreed up front. Sales-intent messages get routed to your team quickly — a fair number of inbound conversations begin in a DM and die there waiting.
Make the Audience Worth Something
The audit is free, takes 30 minutes, and ends with an honest read on which channels are worth your effort and which ones to stop. Sometimes the recommendation is to do less. You keep the assessment either way.
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