Motion Graphics & Video
Three Seconds to Earn the Next Thirty
Short-form video and motion graphics built for the placement they'll actually run in — vertical, captioned, and structured to survive a thumb moving at speed. Produced by a U.S. team, priced in points, no per-project quoting.
100% U.S.-based team No outsourcing $13M+ in client revenue growth No contracts
The Expensive Video Is the One That Gets Scrolled Past
Video is the most expensive asset most companies produce and the one they measure least honestly. A brand film gets commissioned, everyone likes it internally, it goes on the homepage and into a few posts, and nobody asks what it did. It becomes a sunk cost with a nice thumbnail.
Meanwhile the format that actually moves anything — short, vertical, captioned, built to land in the first two seconds — gets treated as an afterthought and made by cropping the expensive one. Which produces the specific failure everybody recognizes and nobody fixes: a horizontal shot with the subject off-center, a caption bar covering the logo, and eleven seconds of establishing shot before the point.
The waste isn't the production budget. It's that video is now the default currency of every platform your buyers use, and a company that can't produce it continuously has effectively opted out of the highest-attention placement available — while still paying for the one film a year that nobody watched to the end.
Our Approach
Built for the Placement, Not Resized Into It
Most of your audience watches muted on a phone. That's not a constraint to work around, it's the design brief — and it changes the edit, the pacing, and where the point goes.
Three good videos tested against each other beat one beautiful one every time, because you don't know which hook works until it runs. We produce in sets for exactly this reason.
Scripting, edit, and motion all here. Fast turnarounds and revisions that don't cost a day of timezone latency.
We produce everything, or we build the template and motion system and your team assembles routine pieces while we handle what needs production. For companies already shooting phone footage internally, the hybrid is dramatically cheaper and usually better — their raw material is more authentic than ours.
What's Included
The Formats That Actually Run
Vertical, 15–60 seconds, hook-first, captioned. Reels, Shorts, TikTok, LinkedIn. Produced in sets so hooks can be tested rather than guessed.
Animated explainers, data and statistic pieces, logo animation, kinetic type, and the transitional pieces that make a static campaign feel alive. Fastest-turnaround format here and often the highest return.
Showing the thing working. For physical products this frequently pairs with 3D visualization when the product is hard to film, hasn't shipped yet, or needs its internals shown.
Built as variation sets for paid testing — different hooks, different openings, same core. Creative is the largest lever in paid performance and it needs volume.
Scripted, directed, and edited, including remote direction if you're shooting yourself. For B2B this outperforms polished brand content consistently, and it costs a fraction of it.
One shoot cut into a month of assets. The efficiency play most companies miss — they produce for one placement and throw away the rest of what they captured.
What Your Points Buy
Video Work, Priced in Points
Short-Form Video Set (3 videos) — 13 points.
The core unit. Three variations built to be tested against each other.
Motion Graphic (15–30s) — 8 points.
Explainer, data piece, or animated brand moment.
Graphic Design Set — 5 points.
Thumbnails, end cards, and the static assets a video campaign needs around it — see <a class="text-primary underline" href="/services/graphic-design/">graphic design</a>.
A 40-point Momentum month can carry a video set and a motion graphic alongside social management — roughly a month of content at a cadence that's actually visible.
Reallocate them next month if your priorities change.
How It Works
Two Weeks to First Set, Then a Rhythm
Strategy & Format Selection — week one
Which platforms, which formats, what the videos need to do, and what raw material already exists. Most companies have more usable footage than they think.
Production — weeks two and three
Scripting, shooting or animating, edit, captioning, and platform-specific versions. First set delivered with two rounds of revision.
Test, Learn, Repeat — ongoing
Performance reviewed by hook and by format, not by aggregate views. What works gets made more of. Reliable read on which hooks perform typically takes two to three sets.
Proof
Results We Can Point At
" DMS transformed our online presence and tripled our leads within six months. "
Mateo Tinajero
CEO, Tinajero Studios 3D
Is This a Fit?
Who This Is Built For
This is built for you if:
- You need consistent video and can't produce it internally
- Your paid creative has been the same three assets for months
- You have footage or product material sitting unused
- A founder or team member is willing to be on camera
This isn't the right fit if:
- You want one polished brand film and nothing after it
- Nobody will appear on camera and the product can't be shown
- You need broadcast-scale production with a crew and a location
- You expect one video to carry a quarter
Common Questions
What Marketers Ask About Video
Do you shoot, or only edit?
Both, and often the best answer is neither — direct your team's phone footage. For short-form especially, footage shot by someone inside the company usually outperforms produced footage, and it costs a fraction. We'll tell you when that's the right call.
How long until we have videos?
First set in two to three weeks including strategy. After that it runs on a monthly cadence with the rest of your production.
What if nobody here wants to be on camera?
Motion graphics, product video, and 3D all work without a person. For B2B a founder on camera does outperform, so it's worth revisiting — but it isn't a requirement.
Can you use our existing footage?
Yes, and we'd like to. Most companies have brand shoots, event footage, and product material that was cut once and shelved. Repurposing existing material is the cheapest video you'll ever buy.
Do you handle captions and platform versions?
Yes — captions by default, and each video delivered in the aspect ratios and specs of the platforms it's running on. That's included, not an add-on.
What about 3D or animated product visuals?
That is 3D visualization — photoreal product renders, animation, and interactive web experiences. We produce it in-house and cut it into video here.
Your Buyer Is Watching Video Right Now. Just Not Yours.
The audit is free and takes 30 minutes. We'll look at what you already have, what's realistic at your cadence, and whether the fastest win is production or repurposing what's on your drive.
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