Paid Advertising
Ad Spend That Buys Pipeline, Not Impressions
We manage Google and social advertising for medium-sized businesses against one number — cost per closed customer. And because we're paid in points rather than a percentage of your budget, we're the only people in the room with no financial reason to tell you to spend more.
100% U.S.-based team No outsourcing $13M+ in client revenue growth No contracts
Your Ad Account Is Probably Profitable and Unprofitable at the Same Time
Almost every account we audit has the same shape. A handful of campaigns are quietly carrying the business. The rest are quietly funding the platform. Blended together into one monthly report, the average looks acceptable, and so the losing half survives another quarter — and another, because nobody has the attribution to point at it specifically.
The waste hides in ordinary places. Broad match soaking up queries from people researching a term that only sounds like yours. A lookalike audience three refreshes stale. Budget on a campaign that generates form fills your sales team has learned to ignore. Traffic pointed at a homepage instead of a page built for the promise the ad made.
Here's what makes it worse than an equivalent loss anywhere else: paid stops the day you stop paying. There's no residual, no compounding, nothing accrued. A dollar spent on a click that couldn't convert is simply gone, and the account will happily spend the next one exactly the same way tomorrow.
And the industry's standard pricing model quietly rewards that. When your agency takes a percentage of spend, every recommendation to increase budget is also a raise. We don't structure it that way, which changes what we're able to tell you.
Our Approach
Media Buying Judged on Customers, Not Clicks
The person adjusting your bids knows your market, your seasonality, and your sales cycle. Not a dashboard-watcher in a different timezone working eleven accounts.
Anomaly detection that flags a spend pattern the same day rather than at month end, creative performance analysis, and audience modeling from your actual closed-won data instead of the platform's guess at it.
This is the structural difference and it's worth being direct about. Our revenue doesn't move when your budget moves. So when the honest recommendation is to cut a campaign, pause a platform, or hold budget flat and fix the landing page instead, we can say it without arguing against our own invoice.
We run the accounts, or your team runs them with our tools and our audits, or we split by platform. Same team either way.
What's Included
Everything Between the Budget and the Booked Revenue
Before new spend goes anywhere, we map what's working, what's leaking, and what's mislabeled as working because of an attribution setting. Most accounts get a meaningful lift from restructuring existing spend before the budget changes at all.
Search, Performance Max, Shopping, YouTube, and remarketing — built around commercial intent, negative keyword discipline, and conversion actions that reflect revenue rather than form submissions.
Meta, LinkedIn, and the platforms that fit your buyer. Audience construction from your closed-won data, creative built for the placement rather than resized into it, and testing structured to produce an answer instead of a hunch.
The ad and the page are one unit. We build the destination to match the promise, because the most common cause of a poor-performing campaign is a good ad pointing somewhere generic. Deeper work on this lives in conversion rate optimization.
Ad fatigue is a scheduling problem, not a surprise. New concepts enter on a rhythm, losers exit on evidence, and we keep a record of what the account has already learned so it isn't relearned every six months.
Spend tracked through to pipeline and closed revenue, not to a platform-reported conversion. Platforms grade their own homework. We check the paper.
What Your Points Buy
Ad Management, Priced in Points
Google Ads Campaign Setup — 13 points.
Build or full restructure of an account.
Google Ads Management — 13 points/month.
Ongoing optimization, testing, and reporting.
Social Ads Management — 13 points/month.
Meta, LinkedIn, or both depending on where your buyer is.
Landing Page Build — 8 points.
A destination built for one campaign's promise.
Persona Development — 5 points.
The audience model the targeting is built from. Bought once, early.
Your media budget is separate and paid directly to the platforms — we never mark it up or bill through it. Points cover the work, not the spend.
Reallocate them next month if your priorities change.
How It Works
Days to Restructure, Weeks to a Clean Read, a Quarter to Scale
Audit & Strategy — week one
Full account review, waste identification, conversion tracking verified end to end. You get the findings whether or not you continue. Broken tracking gets fixed first — every decision after that depends on it.
Restructure & Launch — weeks one and two
Campaign architecture rebuilt, negatives applied, audiences reconstructed, landing pages aligned. Changes land in days; this isn't a channel that needs a long runway.
Read, Cut, Scale — week three onward
First reliable read at two to three weeks once volume is statistically meaningful. Losers cut early, winners scaled deliberately. Most accounts reach a stable, profitable structure inside 60 to 90 days, and then it's a matter of feeding what works.
The read comes faster when the landing pages are already good — which is why web design and paid usually get planned together.
Proof
Results We Can Point At
" DMS transformed our online presence and tripled our leads within six months. "
Mateo Tinajero
CEO, Tinajero Studios 3D
Is This a Fit?
Who This Is Built For
This is built for you if:
- You're spending at least a few thousand a month and can't trace it to closed revenue
- Your account was set up years ago by someone who no longer works there
- You want a media buyer whose pay doesn't rise with your budget
- You need paid working alongside SEO and the site, not in a silo
This isn't the right fit if:
- You want a percentage-of-spend arrangement — we don't offer one
- You need leads this week and have no offer, no page, and no tracking
- You can't get conversion data back from your CRM
- You expect us to keep spending on a campaign the data says to kill
Common Questions
What Buyers Ask Before Moving an Account
Do you charge a percentage of ad spend?
No. Ad management is priced in points like everything else we do, and your media budget goes directly to the platforms — we never mark it up or bill through it. It's the honest structure, and it's why we can recommend spending less.
What's the minimum ad budget you'll work with?
There's no hard floor, but below a certain monthly spend across platforms you usually can't gather enough data to optimize meaningfully, and the money is better spent on the landing page or on SEO. We'll tell you where that line sits for your market on the audit call if it's true of your budget.
Who owns the ad accounts?
You do, always. We work inside your accounts, not an agency umbrella. If we part ways you keep every account, every audience, and every conversion history. No hostage data.
How quickly will I see a difference?
Structural improvements land within days. A reliable performance read takes two to three weeks of volume. A stable profitable structure typically takes 60 to 90 days — faster if tracking is already clean, slower if we are rebuilding attribution from scratch.
Which platforms do you manage?
Google Search, Performance Max, Shopping, YouTube, Meta, and LinkedIn. We'll recommend against a platform your buyer isn't on, even a popular one, rather than spread a budget thin to look comprehensive.
Do you build the landing pages too?
Yes — 8 points each, from the same balance and the same team. It is usually the highest-leverage thing we can do in a first month, because a good ad pointed at a generic page is the most common problem we find.
Find Out What Half Your Budget Is Actually Doing
The audit is free, takes 30 minutes, and ends with a written breakdown of where the spend is going and what we'd cut first. Most people are surprised by one campaign in particular. You keep the findings either way.
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