B2B Website Design
B2B Sites That Let Buyers Buy
Quote-to-order, tiered pricing, distributor portals, and spec libraries — built for manufacturers and industrial companies whose websites are still brochures while their buyers are trying to purchase. U.S.-based team, transparent points, no contracts.
100% U.S.-based team No outsourcing $13M+ in client revenue growth No contracts
Someone Needed a Price at 9pm and Found a Contact Form
The person evaluating you is not the person who signs. They're an engineer, a plant manager, a procurement analyst — and their job right now is to assemble a shortlist for someone above them. They're doing it at 9pm because that's when they have time, and they are not going to fill in a form and wait two business days to find out whether you're even in the range.
So they take what your site gives them. If that's a product page with no specifications, no lead time, no indication of price band, and a "Request a Quote" button, you're on the list as a maybe. Your competitor, whose site published a spec sheet and a starting price, is on it as a yes.
This is the part that makes B2B web underinvestment so expensive: the loss is invisible on your end. There's no abandoned cart to report. The RFQ that never arrives leaves no trace. You find out you weren't shortlisted by not being shortlisted, and the natural explanation — "we're a relationship business, our deals come through reps" — is true and also increasingly the reason the pipeline is thinner than it was.
Meanwhile your reps are spending their week answering questions a well-built site would have answered before the call: lead times, compatibility, minimums, whether you serve their state.
Our Approach
Built Around How B2B Actually Closes
A B2B deal involves a researcher, a technical evaluator, and an approver, and they need different things from the same site. Specs for one, proof for another, terms for the third. Most B2B sites are built for exactly one of the three.
Before design starts, we sit with your reps and find out which questions eat their week. Those answers become pages. It's the fastest return available on a B2B site and it's almost always skipped.
Industrial and technical products need someone willing to understand a spec sheet. Ours are here, they'll ask your engineers questions, and nothing gets written by someone who's never seen what you make.
Search intent analysis on technical and part-number queries, content gap analysis against your competitors' documentation, and the performance monitoring that runs on every build.
What's Included
The B2B Realities Consumer Templates Can't Hold
A request path that captures what your team actually needs to quote — quantities, specifications, timelines, delivery point — instead of a generic contact form that starts a two-email clarification cycle. Routed to the right rep automatically.
Logged-in pricing by account, contract rates, distributor tiers, and volume breaks. If your pricing is genuinely confidential, we build the gate properly rather than hiding everything behind a form and losing the researcher entirely.
Account access for partners — order history, reorder paths, marketing assets, price lists, warranty and claims. This is usually the single highest-value build for a manufacturer, and it takes work off your inside sales team from the first week.
Structured, searchable, indexable spec sheets, CAD files, manuals, compliance documents, and part data. These pages rank for the specific technical queries your buyers actually type, which is where B2B organic search is genuinely won — see SEO for how that gets targeted.
Product data, inventory, pricing, and lead routing connected to the systems you already run, so the site stops being a separate island someone updates by hand.
B2B deals take months and involve people who visit six times before contacting you. The site is structured so a returning researcher can pick up where they left off, and so your team can see that they did.
What Your Points Buy
B2B Web Work, Priced in Points
Website Performance Audit — 6 points.
Including a review of what your reps are answering by hand that the site should answer.
Multi-Page Website Build — 40 points.
The site itself, typically run as a project across two months of your balance.
Persona Development — 5 points.
The buying committee model everything else is built around. Bought once, early, and it is the piece that makes the rest work.
Site Maintenance & Performance — 4 points/month.
Ongoing spec updates, documentation additions, and small changes.
Transactional commerce — online ordering, checkout, payment — is scoped separately, as an e-commerce build.
Reallocate them next month if your priorities change.
How It Works
Discovery Takes Longer Here, and It Should
Discovery & Sales Alignment — weeks one through three
Longer than a standard build, deliberately. We map the buying committee, sit with your reps, inventory your product and documentation data, and identify the integration points. Rushing this is how B2B sites end up as brochures with better typography.
Structure, Build & Integrate — weeks four through eleven
Information architecture around the committee, then design, then build, with ERP and CRM connections tested against real data rather than samples.
Launch & Extend — week twelve onward
Live, then continuous — new spec pages, new documentation, new partner functionality. A B2B site with a real documentation library is never finished, and that's the point: it's the asset that compounds.
If the current site's problem is that it's simply outdated rather than structurally wrong, a redesign may be the smaller and better project.
Proof
Results We Can Point At
" DMS transformed our online presence and tripled our leads within six months. "
Mateo Tinajero
CEO, Tinajero Studios 3D
Is This a Fit?
Who This Is Built For
This is built for you if:
- You're a manufacturer, distributor, or industrial company and your site is a brochure
- Your reps answer the same specification and lead-time questions every week
- You sell through dealers or distributors who need account access
- You have real technical documentation that isn't published or isn't findable
This isn't the right fit if:
- You genuinely can't publish anything about specifications or price bands
- No one internally can get you product data out of the ERP
- Your engineers won't have time to answer questions during discovery
- You want a fast brochure refresh — that's the redesign conversation instead
Common Questions
What Manufacturers Ask First
Should we show pricing publicly?
Usually more than you currently do. Full price lists often aren't appropriate, but a starting price, a range, or a configurable estimate keeps you on the shortlist at the stage where most B2B buyers silently eliminate vendors. If pricing has to stay private, we build a gate that gives the researcher enough to justify continuing.
Can you build a dealer or distributor portal?
Yes — account access, order history, reorder, price lists, marketing assets, warranty and claims. For most manufacturers this is the highest-return part of the build, because it removes work from inside sales immediately.
How do you handle customer-specific pricing?
Account-based pricing tied to your ERP or a managed pricing table, with contract rates and volume breaks applied on login. The complexity is in the data, not the interface, which is why we inventory it in week one.
Can the site integrate with our ERP?
In most cases. Product data, inventory, pricing, and order flow are the usual connections. We scope it against your specific system during discovery — some integrations are straightforward, some are genuinely difficult, and we'll tell you which one you have before you commit.
Our sales cycle is six months. Does a website really matter?
It matters more, not less. A long cycle means more independent research, more people involved, and more chances to be eliminated before anyone contacts you. The site is doing most of its work in the months before your rep ever hears the company name.
Do you work with manufacturers specifically?
Yes — industrial equipment, safety products, and technical manufacturing are among the clients we know best. Ask about comparable work on the audit call.
Your Buyer Is Researching You Tonight
The audit is free, takes 30 minutes, and includes a review of the questions your reps answer by hand that the site should be answering for them. That list alone is usually worth the call.
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